Toyota Motor Sales, USA Inc. Pledges $2.5 Million to
Los Angeles Urban League's Neighborhood Revitalization Effort
 

Los Angeles, Calif. - (January 16,2007) - Blair H. Taylor, President and CEO of the Los Angeles Urban League announced today the pledge of $2.5 million by Toyota Motor Sales (TMS), USA Inc. to the Neighborhood Revitalization Initiative which is a part of the League's new five-year Strategic Plan. The announcement came with Toyota's presentation of a $500,000 check for 2007 to the League. This is the first multi-million dollar corporate donation to the neighborhood change strategy which was approved by the Los Angeles Urban League Board of Directors in late 2006.

"This is another outstanding show of long-term support for our community and Toyota is to be commended," said Taylor. "Toyota Motor Sales, USA Inc. is a longstanding, committed partner. With this pledge of support and check for 2007, Toyota has reaffirmed its steadfast belief in the viability and
potential of the underserved communities in South Los Angeles and they
continue to stand with us as we undertake the revitalization of the
neighborhoods surrounding Crenshaw High School."

"Toyota is wholly committed to the South Los Angeles community. We are
confident that under the leadership of the Los Angeles Urban League, along
with the support of leading civic and community partners, the Neighborhood
Revitalization Initiative will have a lasting and positive impact for years
to come," said Toyota Group Vice President and LAUL Board Chairman Irving A. Miller. 'Toyota is honored to be counted among the supporters of this vital
initiative and we encourage other businesses and corporations to get
involved in this movement."

In August 2006, the Board of Directors of the League unanimously approved a five-year strategic plan for the revitalization of the South Los Angeles
area surrounding Crenshaw High School. The Park Mesa Heights 70-block
neighborhood initiative will coordinate the different efforts underway in
the area by combining forces of change in the community to yield an
intensified focus on five pivotal areas - education, employment, safety,
housing and health. The overreaching goal is to deliver a replicable model
for systemic change with a change agent - Los Angeles Urban League - that is accountable in measurable terms for the revitalization effort.

The Urban League has been working the past year with leading planning
consultants, LAUSD, the Mayor's Office, the Superintendent of Schools,
Crenshaw High School, LAPD, the Office of the City Attorney, local and state
elected officials, and many community groups and corporate partners to
develop a strategic initiative to transform the community and uplift the
educational profile at Crenshaw High School for the benefit of its students
and the feeder schools. The League will continue to work closely with the
community to refine and implement the plan.

About the Los Angeles Urban League

Founded in 1921, the Los Angeles Urban League is Los Angeles' premier
community organization in advancing equal opportunities on behalf of African
Americans and other minority youths and adults through innovative job
training, job placement, youth achievement and business development
programs. Through its collective programs, services and advocacy activities
and seven offices located in the Crenshaw District, South Los Angeles, and
Pomona, the Los Angeles Urban League serves over 100,000 constituents
annually. Blair H. Taylor serves as the President & CEO of the Los Angeles
Urban League, one of the largest and most successful affiliates of the
National Urban League, which has affiliates in 109 cities throughout the
United States.

About Toyota

In 1993 on the heels of the civil unrest in Los Angeles, Toyota joined
forces with the Los Angeles Urban League to uplift the quality of life,
education and employment opportunities in the underserved communities of Los Angeles. Through Urban League programs, Toyota has invested more than $10 million to help provide Los Angeles residents with no-cost job training and placement assistance.


Contact:
Chris Strudwick-Turner
(323) 299-9660 Ext. 256