Community Relations
Tobin & Associates has extensive experience in establishing
a positive presence with various community organizations.
Our method includes determining the objectives of each client’s
community relations program and developing a campaign that
builds relationships, carries an effective message and maximizes
results. Tobin & Associates maintains a database of
community contacts and has been instrumental in creating
partnerships with major corporations and prominent community
organizations. Through an innovative and strategic approach,
we utilize face-to-face meetings, special events, literature,
and personal interaction to identify the best opportunities
for our clients to relate to and reach the community on
all levels.
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Media Relations
Tobin & Associates has been built on relationships.
We understand that a healthy and proactive media relations
program requires regular contact with key media. Being affiliated
with organizations such as the Black Journalists Association
of Southern California and its affiliate, the National Association
of Black Journalists as well as the Print Interactive Radio
& Television Educational Society, and Hispanic and Asian
Journalists Associations, is fundamental in establishing
and building relationships for individuals utilizing our
services. With a focus on image awareness, Tobin & Associates
creates and pursues opportunities for clients to connect
with their audience through timely and topic-specific media
interviews, press releases and feature stories. Through
research and strategy, we position each client as a reliable
source and industry leader with an emphasis on connecting
with the communities it serves.
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Ethnic Marketing Communications
Tobin & Associates understands the cultural sensitivities
and subtle nuances of ethnic communities. In order to introduce
new ideas and products into ethnic communities, developing
the proper approach is imperative. Effectively communicating
to ethnic markets has been a key characteristic of our firm
from the beginning. From our point of view, ethnic communities
have never been an afterthought, but an important audience
to tap into for any marketing plan. Ethnic communities are
not only increasing in number, but their clothes, music,
and food are being incorporated more and more into the fabric
of our society. Tobin & Associates is in position to
provide entry into these communities for our clients, while
also providing a voice for the ethnic audience.
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Crisis Communications
Tobin & Associates believe that during a crisis, we
rise to the occasion to provide our clients with strategic
messaging that effectively communicates to the target audience.
In a moment of crisis, we are the firm to turn to for direction
and advice. Developing a PR campaign that focuses on the
positive, emphasizes the facts, and positions our clients
in the best possible light is a skill that our account executives
have mastered. In addition, Tobin & Associates offers
strategies for cultivating a compelling image that can be
projected to the public.
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Event Planning
Tobin & Associates is adept at planning large and small
scale events. We have planned banquets, book signings, seminars,
conferences, fundraisers, and more. Tobin & Associates’
relationships with various venues, caterers, bands, speakers,
and decorators can make any event stylish, elegant and enjoyable.
Our in-house graphic designer is available to create save-the-date
cards, invitations, flyers and posters. We have coordinated
and managed a variety of special events throughout the years
for clients including the U.S. Department of Housing and
Urban Development (HUD), Torrance Area Chamber of Commerce,
the Fitzgeralds Hotel and Casino, Los Angeles African American
Women Political Action Committee (LAAAWPAC), and the Anthony
J. Nickols, Jr. Foundation 5K Walk. We are capable of planning
every aspect of any event, from the broad logistics to the
minute details. Tobin & Associates can produce a high-quality
affair that is thoroughly organized and successful.
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Graphic Design & Branding
The creative staff at Tobin & Associates will conceive
and execute through finished product any graphic design
needs for brochures, invitations, stationery, souvenir program
books, etc. Ad development and assistance with placement
contract rates is also a service we can provide. We can
even assist with exhibit design. Our team of designers has
done it all; from order forms for authors to invitations
for Sony events at the Congressional Black Caucus to program
booklets for the Brotherhood Crusade. We have worked on
state contracts, which have utilized our graphics for public
education programs. We realize the impact made when a product,
service or program is “branded” creatively, and Tobin &
Associates, Inc. has the creative touch.
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Direct Mail Campaigns
Tobin & Associates can develop an effective direct mail
campaign. We will produce memorable copy, coupled with stimulating
visuals to create continuity for all collateral materials.
In addition, Tobin & Associates maintains a database
of more than 20,000 contacts, which continues to increase
on a daily basis. We can produce tailored mailing lists
to meet the specific needs of each client’s direct mail
campaign.
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Speakers Bureau
Speaker and moderator slots at events such as industry conferences,
luncheons and panels help to establish credibility and position
individuals as leaders in their field or industry. In addition
to being abreast of local and national events involving
speaking opportunities, Tobin & Associates is affiliated
with several speakers bureaus and can utilize their services
to obtain event participation for upcoming conferences,
speaking seminars, forums, panels and tele-seminars.
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