Founded on the principles of networking and relationship building, Tobin & Associates endeavors to provide each and every client with full-service public relations account management of the highest quality. “Access, equity and diversity” is a key motto embraced by the company. This motto embodies the philosophy of reaching out to ensure that all communication efforts cross ethnic, gender and cultural boundaries. We strive to provide access and an equal opportunity to information for all constituents of our prospective clients. Our aim is to assist our clients in developing and sharing their message to a population that has become increasingly diverse and multicultural. The “Browning of America” has had a major impact on the way in which we conduct business. Building relationships with the “public” now means our clients must be sensitized to the nuances of a continually evolving customer base that has unique histories, traditions and sensibilities.

Our approach is practical and effective.

Our emphasis is on personalized service, interrelating frequently with the companies and organizations we serve. Only highly experienced professionals consult clients directly. We use a team approach, matching agency personnel to fit clients needs in terms of capability and “chemistry.” Our efforts are directed according to a pre-determined plan. We are innovative, result oriented and budget minded.

The plan we develop for each client includes a set of realistic goals, recommended strategies and specific tactics and programs to achieve objectives. The plan generally is oriented with built-in quarterly reviews and is generally approved by the client before we begin any formal activity. When circumstances require, we can and do accelerate the timetable.

Tobin & Associates’ activities are characterized by a close working relationship with client management, swift execution of tactics and a consistent focus on achieving our goals. We have developed publicity campaigns for a variety of corporate, entertainment and nonprofit clients. The firm provides each client with strategic access to the African American and mainstream consumer markets, both locally and nationally.

Our clients will receive access to the company’s principal and president, Pat Tobin, along with a host of multi–talented account managers and executives whose combined experience totals more than 30 years of industry expertise. We have integrated the Total Quality Management (TQM) principles into our daily operations. Our director of business development is a certified TQM trainer.

Using established relationships with media principals, and print and electronic outlets; Tobin & Associates composes, customizes, edits and distributes fact sheets, information releases, stories and purpose communication for targeted organizations, locations and the media. This approach is designed for internal and external customer communication.

We provide a wide array of effective ethnic marketing communication services, which includes:

* Public and Media Relations * Community Outreach * Image Building * Ethnic/Strategic Marketing

* Multicultural Advertising * Diversity Consulting * Event Planning * Crisis Management

The new millennium brings forth opportunities to maintain and develop new alliances with a variety of media outlets, political, business organizations and community groups. Strategic planning and developing public relations campaigns to reach these diversified, multicultural entities is at the forefront of our efforts at Tobin & Associates. We strive to ensure that we and our clients stay on the cutting edge of solid business practices and communication management that embraces diversity and multiculturalism.